Why Are Men Shying Away from Antibacterial Hand Sanitiser? An Exploration of Hygiene Resistance

In a world riddled with invisible germs lurking on every petrol pump, lift button, and door handle, why is it that so many men (and some women) seem to resist the simple, effective solution that is hand sanitiser? It's not just a tool to combat those pesky germs that we all know are there—it's an investment in your health, wellbeing, and yes, even in soft, nourished skin.

Let’s start with a harsh truth: germs are everywhere, and they’re relentless. We have all felt the impact of COVID-19, an era that magnified the importance of hygiene to unimaginable heights. And yet, despite this global wake-up call, hand hygiene struggles to gain universal appeal. Many people have embraced it wholeheartedly, and to those champions of clean hands, I salute you! But here’s the puzzling question: why wouldn’t EVERYONE spend a modest £4.50 on a bottle of hand sanitiser, especially one that lasts, protects, and smells downright amazing?

As the proud owner of a hand sanitiser business, I’ve spent years sharing the benefits of my products with the public. I’ve seen first hand how transformative they can be—not just in keeping germs at bay, but in offering a little moment of luxury every time you use them. However, I’ve also come up against resistance, particularly from men. Why does this reluctance persist?

One possible reason could be outdated notions of masculinity. Many men might associate hand sanitisers—especially those that smell divine or come in sleek packaging with femininity. They might perceive using hand sanitisers as unnecessary or even a “soft” habit. But is it soft to protect yourself and those around you from germs? Is it soft to care about your skin? On the contrary, it’s smart and practical.

Another hurdle could be the lack of awareness about just how germ laden our daily environment is. From handling money to touching public surfaces, the number of bacteria we come into contact with is staggering. But the beauty of hand sanitisers is their simplicity and they offer an immediate, on-the-go solution to combat these unseen enemies. Why pass up the chance for such convenience?

Perhaps the answer lies in the need for better outreach and education. This is where innovation like my new Sweet Shop range can help bridge the gap. Who could resist hand sanitisers that evoke childhood nostalgia with scents like candy floss or fizzy cola? It’s not just hand hygiene—it’s an experience.

So, to the men who’ve yet to embrace the wonders of hand sanitisers: don’t fear it, try it! I promise, you might just fall in love with the sensation of clean, protected hands and the subtle fragrance that follows.

It’s a small investment in your daily life with huge returns for your health and wellbeing.

Ultimately, hand sanitisers aren’t just about germ protection—they’re about empowerment. They allow you to take control of your health, wherever you are, with minimal effort. And that’s something everyone, regardless of gender, can appreciate.

So go ahead, take the plunge. To those who have already joined the hand hygiene revolution, I thank you for leading the way. To those who haven’t, what’s stopping you?

Give your hands the care they deserve, and let your inner sceptic be proven wrong. Clean hands, happy life!